Spray Tan Image

Jena was first introduced to the beauty industry while working at a tanning salon where she quickly fell in love with spray tanning and waxing. Starting her business in 2009, she has grown from employee to employer with all the steps in between and is the proud owner of Catalyst Salon located in the popular Central Florida Mills 50 District. Jena is considered an expert in her field, as a master-level spray tan artist, speaking at conventions, previously serving as a board member of the Association of Sunless Tanning Professionals and a Norvell Academy location.  Jena uses these platforms to promote diversity in her industry and often speaks on the importance of representation. In response to the devastation, Covid brought to the beauty industry. Jena launched Catalyst Beauty Group, where she has united her love of business and beauty to teach beauty professionals how to successfully run their businesses, and create more time freedom in their lives. https://www.jenamehlberg.com/

All Sessions by Jena Mehlberg

4:30 pm - 7:30 pm
Sierra Ball Room

SPRAY TAN GAMES BEGIN!

Live competition begins! Cocktail Party with Nosh & Cash Bar! Competitors must be present by 4:30. SELF TANNING NATURAL TAN WHITE DRESS CHALLANGE STAGE/FITNESS/PAGEANT BEACH READY JUDGES ON JUDGES!

10:45 am - 11:15 am
Sierra Ballroom

Diversity In The Sunless Industry! (The Fenty Effect!)

Sunless is for all shades of beauty! Learn how to incorporate and generate sunless services for your culturally diverse clientele to deliver the highly sought after Fenty Effect!

1:30 pm - 1:50 pm
Sierra Ballroom

Q&A Panel Discussion

Ask the panel! Followed by closing remarks and final Vendor Experience until 3:00 pm VENDOR BREAKDOWN 3:00 - 5:00

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